EMAC online Doctoral Colloquium 2021 

May 23-25, 2021

Online (Madrid, Spain)



The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with ESIC Business & Marketing School, are organising the EMAC 2021 Colloquium for doctoral students in marketing.

The Colloquium will be held in online in Madrid, Spain, on May 23-25, 2021 prior to the online EMAC 2021 Annual Conference.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium. 

For 2021, EMAC DC will feature parallel tracks for each of the Beginners Tracks


Kapil Tuli (Singapore Management University, Singapore)


Marketing Research - Beginner
Chair: Katrijn Gielens (UNC Kenan-Flagler Business School, USA)
Co-chair(s): Renana Peres (The Hebrew University of Jerusalem, Israel)
                   Kelly Hewett (
The University of Tennessee,USA)

Marketing Research- Beginner
Chair: Yakov Bart (Northeastern University, USA)
Co-chairs: Christian Schulze (Frankfurt School of Finance and Management)
                Aurélie Lemmens (Erasmus University Rotterdam)

Marketing Research - Intermediate/Advanced
Chair: Els Gijsbrechts (Tilburg University, the Netherlands)
P. K. Kannan (University of Maryland, USA)
                Thomas Otter (Goethe University Frankfurt, Germany)                  

Marketing Strategy - Beginner
Chair: Stefan Wuyts (The Pennsylvania State University, USA) 
Co-chairs: Kenneth Wathne (Stavanger University, Norway)
                 Steven Seggie (ESSEC Business School, France)

Marketing Strategy- Beginner
Gaia Rubera (University of Bocconi, Italy)
          Deepa Chandrashekaran (The University of Texas at San Antonio, USA)
          Abhishek Borah (INSEAD, France)

Marketing Strategy - Intermediate/Advanced
Chair: Ajay Kohli (Georgia Institute of Technology, USA)
Jenny van Doorn ( University of Groningen, Netherlands)
                Detelina Marinova (University of Missouri, USA)

Consumer Behavior - Beginner
Chair: Steven Sweldens (Erasmus University, Netherlands)
Co-chairs: Alixandra Barash (NYU Stern School of Business & INSEAD)
                Robert Smith (Tilburg University)

Consumer Behavior- Beginner
Chair: Mario Pandelaere (Virginia Tech, USA)
Nailya Ordabayeva (Boston College, USA)
Christoph Fuchs (Technical University of Munich)                                           

Consumer Behavior - Intermediate/Advanced
Chair: Stijn van Osselaer (Johnson at Cornell University, USA)
Co-chairs: Vicki Morwitz (Columbia University, USA)      
                 Eileen Fischer ( York University, Canada) 

For any questions, please contact Anne-Laure Marteaux, EMAC Executive Secretary


We look forward to your submission!

Best regards,

Kapil Tuli, EMAC Doctoral Colloquium Chair
Anne-Laure Marteaux, EMAC Executive Secretary

The 50th edition of the European Marketing Academy EMAC Conference has ended successfully!

This edition is certainly special not only because it is the 50th anniversary of this prestigious academic conference, but also its first ever online edition! 

We would like to thank ESIC Business & Marketing School for going to great lengths to organize and host it. It has been undoubtedly a great success.